It is rare that an industry today is not touched by some form of location based technology or GIS. It is this interplay between geospatial technology and the multitude ways of consuming and utilizing it that makes it so exciting.
Geospatial technologies do not exist for their own sake. The real power of geospatial technology is in its ability to solve problems in other disciplines. GIS is not a tool that is applied to the GIS industry. Rather, it is a tool to be applied to geology, engineering, aviation, logistics, gardening, personal navigation, intelligence, real estate… the list goes on and on.