A Plea For Transparency in Advertising

Panhandlers and bums are becoming more and more honest and trasparent. It’s become fashionable for them to display signs saying something like “Not gonna lie, I need beer”.

Why can’t businesses be more like today’s forward thinking beggars? I’d appreciate the honesty of a commercial stating “We really don’t care about your needs, we just want your money”?

Felix Krautbenschlasser

No one has been more ignored by history than Felix Krautbenschlasser, the inventor of the intermission. Felix never sought to give relief to sedentary opera goers. He was just looking for an excuse to leave boring shows without angering his wife, Hilda.

His first experiment came during a showing of Rigoletto when, during a lull in the singing he made a scene by crying out, “Oh, my thighs ache, I might have a clot!”

It was actually his only experiment because later that night he died from a pulmonary embolism. But after reading his obituary, people started taking breaks during shows.

A Two Minute Poem

I was bored the other day and was trying to get myself to do something; anything! I decided to give myself two minutes to write a poem. It didn’t matter how short or unrefined it was (good thing). It was only important that I wrote something. 

What I came up with probably should have only taken one minute. It’s short, circular and has no deep meaning. But it felt good to accomplish something anyway. 

I have two minutes

To call the muse

And have her show me verse.

So any lines 

I here put down

Must naturally be terse.

Actions Speak Louder

It’s important to pay attention to what people say. But the real measure of a man is in what he does.

Take politicians for example. They love to talk and promise the world to get elected. Once elected, however, they very often disappoint their constituents by not following through with what they promised.

So how can you tell if you’ve elected a good leader or a total dud? You look at their actions. How did they vote on issues if they were previously elected? Did they vote at all or were they absent most of the time? If they were a private citizen prior to being elected, what did they do? How did they act?

The same action based principles hold true with businesses. Advertisements and mission statements might get me in the door. But it’s the way employees treat me or the way a manager handles a problem I may have with their product or service that determines if I become a loyal client or not.

In today’s information driven world there’s a lot of talk and little action. This makes it hard, but not impossible, to judge character. It definitely takes a bit of work. But by observing actions, regardless of intent, we can form a pretty good model of who people are.